1 min read

People purchase the brand — not the item or service

A brand is important to an individual as a corporation.   Being unique is not a brand, and we don’t have to be the best to be successful.   It isn’t who you know — it is who knows you.

Three words that build a brand is ALL ABOUT THEM.

The most powerful brands are successful because they keep that in mind.   It is something that we all need to keep in mind.   It doesn’t matter if you are a REALTOR or a Medium.   The concept is the same.   I believe that in what I am doing in my everyday life.