Your Audience

Effectively Communicating with Your Audience

When you know your audience, everything is easier.   If you own a business or are involved in any community organization and effort, having good communication skills will truly up to your game more than almost anything else. Proper communication is required to inspire them to purchase or influence them to change or take some action.

When it comes to mediumship, this too is important.   Great communication skills can assist you in sharing messages from Spirit.  In effect making it easier for you.   So this skill is a win/win when you build it.  It can be used to assist you with your mediumship.  In many ways it can help build your confidence working with Spirit

To improve your conversions, you need to improve your communication skills. This starts with understanding your audience and your strengths, weaknesses, and the resources required to communicate with your audience properly and effectively. Try the following ways to communicate with your audience.

Be Relatable and Reliable

Consistent, reliable, and relatable resources are what most people look for. It also helps you get in front of your audience better. When you have more consistent information available regularly, your audience is more likely to return or seek you for advice again. This is because they know that you are a trustworthy, credible, and reliable source of information.

Use Multiple Outlets and Resources

This is more vital than ever if you’re communicating online, and currently, there is no reason not to be. Even brick and motor stores rely on or could use online communication to their benefit. Facebook, Instagram, YouTube, and websites are all examples of outlets to take advantage of.

Be sure your image, message, and other resources you use are consistent on each platform. This doesn’t mean you should share the same content, though. Each platform is unique to how they share content, and you should follow it. However, colors, tone of voice, pictures, and how you present yourself should all be the same.

Listen and Really Get to Know Them

Don’t just use your buyers’ personas to understand your audience. Find the real-life version and get to know who they are. Learn how the people you want to interact around and what makes them so unique. Listen to their struggles and find ways you can provide them value and think beyond your interests. Ask questions to show them you care. It shows you are human, and your audience is not expecting you to know everything. You don’t need to be an expert on everything to communicate effectively.

Use the Power of Storytelling

Human brains are wired to understand concepts, unique ideas, events, and other situations through storytelling. Storytelling is easy to absorb and keeps your audience hooked. When you share stories, your audience will naturally try to apply them to their life from their own experiences and ideas. This phenomenon is known as speaker-listener neural coupling. When this happens, the neurons in your brain start to fire in the same pattern as the ones telling the story. Thus, making it easier to understand and stay interested.

Overall, effective communication starts with being aware of your audience’s interests, values, and feelings and then using proper resources and materials to enhance your content and delivery to send the right message.

Rev. Colleen Irwin
Reverend Colleen Irwin is a Spiritual being having a human experience as a Blogger, Wife, Mother, Mentor, Healer and Public Speaker living in Rochester New York. Colleen, a Natural Born Medium, teaches, lectures and serves Spirit when called upon. She remembers speaking with Spirit as a child and learning how to share this knowledge with others has been an adventure that she captured in her book “Discovering Your Stream”. Colleen has been mentored by Reverend Jack Rudy, and ordained as a Priest in the Order of Melchizedek by the Reverend Dan Chesboro through the Sanctuary of the Beloved. When she is not doing her Spiritual work she is a volunteer docent sharing Susan B. Anthony's history to visitors of the Susan B. Anthony House in Rochester. Her trust in Spirit gave her a new title – PREVIVOR. She now uses her platform to educate others about the BRCA genetic mutation and how one can take control of their health and well-being.
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